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How to Write a Motion Graphics Design Or Animation Treatment
Give yourself the best chance to win a design or animation project with these guidelines
Title and introduction
The first thing you will write on any treatment is the name of the project, so it is highly recommended to check that you have written this part correctly. When you’re putting together your brief, it’s always a good idea to take detailed notes on all aspects of the project, including people involved, keywords, reference material, technical aspects or limitations, sound settings, and working project titles. These notes will help you ground the treatment and show your full understanding of the brief, such as the correct title or keywords the client had difficulty describing the project.
Once you have a clean homepage with the client name, project name and any subheadings, you are ready to add the first and most important piece of text, the introduction or approach.
An introduction, overview, premise or treatment approach is a vital and concise paragraph of 2 or 3 lines, which clearly tells the reader what they are going to read and why they are reading it. Ideally, this paragraph will immediately ‘grab’ the reader and pique their interest, wanting to read the rest of the document.
The use of descriptive language is an important part of the art of any writing, not least in treatment, where ideally it is necessary to cram all the information onto one or two pages of A4 paper in order to paint a clear picture in the reader’s eye of exactly what they can expect the final film to look like. or animation.
When describing your concept, try to use fluent and elegant expressions while being descriptive and accurate. Wide use of vocabulary will keep the reader interested and his brain visualizing the result.
For example, the Brief is for the title sequence of a television crime drama, and the director wants the style of the title sequence to reflect the period, atmosphere, and theme of the script. The director may use some pretty descriptive words in the blurb like, dark or creepy, make sure you reuse those words in your treatment and add some of your own for further embellishment. For example; a dark foreboding blackness, or an eerie, spine-tingling finale.
Try not to repeat the same word too many times and think of alternative ways to describe the same or similar part of the project. For example; when you mention a transition effect in animation or film, try to find new ways to write about the effect.
Make sure your business, company or studio logo and branding is clearly marked on the front of the submission as well as the body of the submission so that anyone who reads it knows where it’s from and who wrote it. It will also help ensure that your ideas remain your own and are not borrowed by someone else. Another consideration is to flatten your document to ensure that the logo and graphics are displayed correctly and that no one can edit your treatment or take passages to reuse in another document. Saving your MS Word or other word processor document as an Adobe Acrobat PDF file is an ideal way to achieve this.
This is the main part of the text where you can elaborate on the idea. It is important to ensure that this paragraph is easy to read and that it is accurate. Use this processing section as a way to quickly outline the rest of the information you touched on eloquently in your introduction. Try to keep the sentences short with enough space around them to make them easier to absorb. Allow sentences to flow easily to ensure the reader doesn’t get lost halfway through, it’s essential that your idea makes sense from start to finish giving your reader a chance to construct the piece in their mind.
Consider including images to help with the concept.
You’ll likely create a storyboard separate from your treatment, but using additional reference images, illustrations of characters, environments and backgrounds, or mood board images in your treatment can really help the reader understand what you’re saying. Image positioning is also important, breaking up paragraphs can lose reader flow, so try adding an image or series of images below the paragraph.
Using a large image below the Introduction can act as a real eye-catcher for the rest of the document.
Reference material is key to helping sell your idea, especially if you can refer to your past work. It’s another opportunity to showcase your work and give the client full confidence in your ability to deliver what you’re writing about. References can be web links, embedded links, images, sounds, music tracks, illustrations or video. If possible, try to collect everything in one place, ftp location, website, file sharing location or as compressed attachments to make it easier for the client to research your references and not have to go to many different internet sites. Again, the most important thing is that the treatment is easy to read, follow and adopt.
The technical part of the treatment should be very factual, very short and very clear. Clarity will once again illustrate to the reader that you have carefully thought through the process and that you understand exactly what is required to achieve the final result. You can always change your thinking with accessories later, but at least at this early stage you’ve approached the idea with a way to technically create your masterpiece. This passage will also illustrate your ability to handle both aspects of any motion graphics project, creativity and technical knowledge, key components of any motion graphics designer.
Think about what and how many computers you’ll need, how much disk space you’ll need for storage and backup, what software packages you’ll use, and whether there are any relevant special plugins or presets. Also consider the amount of display time and hardware that will be required, archiving considerations and final delivery formats, and other aspects of delivery.
Music and audio
As we all know, music and sound effects can really bring animation and video to life and are a major part of any visual experience. Touch on ideas you have for music and sound design, include references to other videos of a similar style, and describe the tone and atmosphere the music will evoke with your visuals.
Budget and estimated costs
Costs and bids are also a big factor in whether you’ll be able to get the project you want, but refrain from making any mention of money in the treatment. Instead, submit a separate bid document including any references to technical or creative specifics in processing.
Conclusion / Summary
The final part of your treatment should work in a similar way to the introduction.
It’s a short paragraph that allows you to quickly remind the reader of the key points you’ve discussed in the rest of the document. It’s also an opportunity to use good language to leave the reader wanting to see what you’ve described, wanting to explore further, wanting to bring it to life.
List of components
INTRODUCTION – short and sweet
TERM – the main descriptive part of the text
PICTURES – reference material
TECHNICAL – geeky but essential glitch
AUDIO – style and reference guide
SUMMARY – final review
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