People Are Most Likely To Be In A Flow State Day Spa Gift Certificate Dos and Don’ts

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Day Spa Gift Certificate Dos and Don’ts

Choosing a day spa gift card: How to be sure the spa will provide the best service

Some spas have not been able to weather the storm of the recent recession. It makes sense that consumers want to be sure about any gift cards they give. The following are some guidelines for choosing a spa that will be open and successful in the future to provide high quality spa services.

1) Look at the retail area. Are the shelves filled? Is there a large selection of brands? Does the spa regularly introduce new products? Spas that are struggling with cash flow may not have product lines of credit and almost certainly won’t be adding new product lines. Spas that do well will need money and time to research and regularly present new product lines to their clients.

2) Look at the paint, flooring, furniture and other decor. Maintaining the appearance of a spa is critically important, but expensive. Details like new artwork or even fresh flowers can be signs that a business is doing well.

3) Spa packages. Be wary if spas encourage the purchase of treatment packages by getting money upfront and offering a discount. This isn’t necessarily a bad business practice, but in this economic climate, spas that are stable and don’t have cash flow problems are likely to honor discounts on multiple treatments even without paying upfront to instill confidence in their customers.

4) Memberships. Some reputable spas offer memberships, but for some spas membership can be a way to get cash upfront when the going gets tough. If a membership offers savings that seem too good to be true, there may be cause for concern.

5) What is the behavior of the staff? It is true that staff often find out about spa closures at the same time as the public. But often before the spa closes, benefits such as health insurance or a pension plan are terminated. In some cases, wages are even cut, and staff may feel more pressure if spa management or operators implement quotas or high-pressure strategies to bring in revenue.

Most of the spas that made it through last year are likely here to stay. Support your favorite spas and treat yourself and your loved ones by making appointments, purchasing retail products, and buying gift cards, but use the tips above to make sure you’re buying a gift card from a spa that’s here to stay.

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