How To Get Ink To Flow In A Fountain Pen Promotional Pens – Giving Away Fountain Pens

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Promotional Pens – Giving Away Fountain Pens

Fountain pens are essentially the oldest type of pen we have, not including nibs. Fountain pens are very nice pens that work by putting ink in the pen and it flows to the tip of the pen where you can write. Although these pens can be a pain to use, they are highly sought after as collector’s pens and for people who want to write the old-fashioned way. This also presents some great opportunities for you as a business as you can give away promotional pens, specifically fountain pens, to attract customers.

Think of it this way. You can probably give away ten ballpoint pens for the same price as one fountain pen. While many customers will appreciate the pen you gave them, how many will actually use a ballpoint pen? It will probably just end up in a jar or drawer, or pass through many hands in its lifetime. When a lot of people see a ballpoint pen, it can help you get exposure, but a fountain pen is just better.

This is what you need to do to win customers and their loyalty with promotional fountain pens.

1. Make a list of your top 20 customers. These are the customers who not only buy the most from you, but also come to the store most often. It’s important to remember this because one customer may spend $1,000 once, but another may spend $20 over 20 visits. The other customer spends less but comes in more and deserves to be rewarded for that.

2. Once you have your list, design fountain pens with the customers’ names on them. Each pen will be personalized for the customer with your company name and phone number on the pen. Also put “Thanks for your business” on the pen.

3. Call customers and tell them you have a gift for them or give customers pens when they visit. Tell them you wanted to thank them for their business and hope they keep coming for many years to come.

That’s all you can also use promotional fountain pens as a way to draw customers into your business and keep them loyal.

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