Flow Sheets Used In The Medical Record Are Designed To Calculating the Link Juice (Value) Of Backlinks to Webpages – Manual and Software Options

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Calculating the Link Juice (Value) Of Backlinks to Webpages – Manual and Software Options

A backlink is a link from one website to another. An internal link leads to a web page on the same website, while an external link leads to another web page.

Link juice is the currency of return value. Each link serves as a recommendation or vote. The total value of the link juice that comes to a website is a testament to its authority or reputation. Provided the receiving page has outgoing links, the link juice flows again and is distributed in equal proportions.

Backlinks are not equal value. Google tells us, through its spokesperson Matt Cutts, that the algorithm for determining link value from a link depends on the reputation of the linking page (PageRank) divided by the number of outbound links. A slight reduction is required or the system would explode.

The number of incoming links to a website can be determined by searching for ‘link:pageURL’. Results vary for different search engines. Google tends to show a relatively small number because it only returns links that have a PageRank of at least 3 or 4. My preferred search engine for this purpose is AllTheWeb.com. It would be possible to visit each linking website and determine its PageRank and number of outbound links. However, this would take too much time.

Backlink Checker Programs:

Link Popularity Checker: A free program that finds all backlinks to website homepages on AllTheWeb, AltaVista, Bing, Google and Yahoo.

SitePopularity: Finds the number of inbound links to a URL (home page or internal page) on Google, Yahoo, AllTheWeb and Altavista. The free version looks at a maximum of 10 URLs.

BacklinkWatch: This is a free program that finds all backlinks to a website and anchor text, PageRank, and outbound links on a linking page. It does not provide a means to calculate the value of each link or the ability to export the data.

SEO SpyGlass: Locates all website links on the search engine(s) of your choice. The program then looks at each incoming link for several factors. By including the PageRank and total number of outbound links to the linking page, the program will calculate the link value of each inbound link to the web page by dividing the linking page’s PageRank by the total number of outbound links. There is a small reduction as explained above. It is possible to highlight all the data and copy it to a spreadsheet such as Excel. The total link value of all incoming backlinks can then be determined by summing.

Ranking monitoring programs:

Link Assistant’s Rank Tracker: This program finds the top website page for a keyword list on the user’s selected search engines and records its current position. Changes in positioning over time are shown in tables and graphs.

Those participating in backlink campaigns should monitor progress with the selection of the above types of programs. Otherwise, they could indulge in potentially uneconomic activities.

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